1. The collection of general information

When you visit our website, certain general information is automatically collected and stored in server log files. This may include:

• Browser type and version
• Operating system used
• Referrer URL
• Host name of the accessing computer (IP address)
• Date and time of the server request
• Other similar data required for secure and stable website operation

2. Cookies

We use cookies on our website. Cookies are small text files that are stored on your device when you visit our site. They help us provide, improve, and personalize our services.
We differentiate between:

• Essential cookies: Required for the basic functioning of the website (e.g. language settings, session management).
• Analytics cookies: Used to collect anonymized data on how users interact with the site (e.g. Google Analytics).
• Marketing cookies: Used by third parties to display personalized ads or track user behavior across websites.

• Essential cookies are processed based on our legitimate interest in ensuring the website’s functionality (Art. 6(1)(f) GDPR).
• All other cookies (analytics, marketing) are processed only with your explicit consent (Art. 6(1)(a) GDPR), which you provide via our cookie banner.

3. Newsletter

If you subscribe to our newsletter, we will use the personal data you provide (typically your email address) exclusively to send you information about our company, products, services, and updates.
Subscription process:
We use a double opt-in procedure to verify your identity. After entering your email address, you will receive a confirmation email with a link to finalize your subscription. Only after confirmation will you be added to our mailing list.
Legal basis:
The processing of your data is based on your consent (Art. 6(1)(a) GDPR). You can withdraw your consent at any time with effect for the future by clicking the unsubscribe link in any newsletter or contacting us directly at info@drag-lab.de.
Data storage & third-party services:
Your data is stored securely and will not be shared with third parties, except where we use an email service provider (e.g. Mailchimp, Brevo). These providers process data only on our behalf and in accordance with data protection agreements.
Optional analytics (if used):
Our newsletters may contain tracking pixels to help us understand user engagement. You can opt out at any time by unsubscribing.

4. Data Collected Through Forms

Our website offers several forms through which you can contact us, request technical support, or register your product warranty. When you use these forms, we collect the personal data you provide in order to respond to your inquiry or process your request.
The types of data collected may include:

• Contact Form: First name, last name, email address, subject, and message
• Technical Support Form: Contact type (individual/company), company name, department, salutation, full name, address details, phone, fax, email, date of failure, device category and model, serial number, and description of the issue
• Warranty Registration Form: Name, email address, date of purchase, device category and model, serial number, technical concern, and additional message

• Based on your consent (Art. 6(1)(a) GDPR), given when you submit the form; or
• Where applicable, for the performance of a contract or pre-contractual measures (Art. 6(1)(b) GDPR).

5. Use of Microsoft Clarity

We use Microsoft Clarity, a user behavior analytics tool provided by:
Microsoft Corporation
One Microsoft Way, Redmond, WA 98052-6399, USA
Clarity uses cookies and similar technologies to collect and process usage data such as mouse movements, page scrolls, click behavior, device information, and referring URLs. This helps us understand how users interact with our website and improve its usability and content structure.
Microsoft may use the collected data for its own business purposes, as described in the Microsoft Privacy Statement. Legal basis: The use of Microsoft Clarity is based on your consent under Art. 6(1)(a) GDPR, which you provide through our cookie banner. You may withdraw your consent at any time via the cookie settings link at the bottom of our site. Data transfer: Data may be transferred to servers in the United States. Microsoft is certified under the EU-U.S. Data Privacy Framework. Opt-out: You can control the collection of data by configuring your browser settings or managing your cookie preferences on our website.

6. Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by:
Google Ireland Limited
Gordon House, Barrow Street
Dublin 4, Ireland
Google Analytics uses cookies to analyze how users interact with our website. The information generated (e.g. IP address, user behavior, browser type) is generally transferred to a Google server in the United States and stored there. We have enabled IP anonymization on this website, which means that your IP address will be shortened within the European Union before being transmitted to Google.
Google processes this data on our behalf under a data processing agreement (as per Art. 28 GDPR). You can learn more about how Google handles personal data here
Legal basis:
Analytics cookies and the use of Google Analytics are based on your explicit consent (Art. 6(1)(a) GDPR), which you provide through our cookie banner. You can withdraw your consent at any time via the [cookie settings] on our site.
Retention:
User-level and event-level data associated with cookies and user identifiers is retained for a maximum of 14 months, after which it is automatically deleted.
Opt-out options:
You can:

• Withdraw consent via our cookie settings
• Install the official browser plugin: Google Analytics Opt-out Add-on
• Set your browser to block cookies

7. Use of Google Ads Conversion Tracking

Our website uses the conversion tracking feature of Google Ads, a service provided by:
Google Ireland Limited
Gordon House, Barrow Street
Dublin 4, Ireland
When you click on an ad served by Google, a cookie is placed on your device. This cookie enables us to track conversions — for example, whether you completed a form or visited a specific page. These cookies expire after 30 days and do not contain personally identifiable information.
However, if you visit certain pages while the cookie is active, Google and we may recognize that you clicked on an ad and were redirected to our site. This allows Google to compile conversion statistics for us (e.g. total number of conversions). We do not receive any data that personally identifies users. Legal basis:
The use of Google Ads and conversion tracking cookies is based on your explicit consent (Art. 6(1)(a) GDPR), provided through our cookie banner. Data sharing and profiling:
Google may associate your data with your Google account if you are signed in and may use it for personalized advertising purposes in accordance with their privacy policy
Withdrawal and Opt-out:
You can:

• Withdraw consent at any time through our [cookie settings]
• Disable interest-based advertising via your Google Ads settings
• Block cookies from the domain googleadservices.com in your browser

8. Your Data Protection Rights

As a data subject under the General Data Protection Regulation (GDPR), you have the following rights with regard to your personal data:

• Right of access (Art. 15 GDPR): You have the right to request information about the personal data we hold about you.
• Right to rectification (Art. 16 GDPR): You may request correction of inaccurate or incomplete personal data.
• Right to erasure (Art. 17 GDPR): You may request the deletion of your personal data, provided there is no legal obligation for us to retain it.
• Right to restriction of processing (Art. 18 GDPR): You may request that we restrict the processing of your data under certain conditions.
• Right to data portability (Art. 20 GDPR): You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller.
• Right to object (Art. 21 GDPR): You may object to the processing of your personal data where processing is based on legitimate interests.
• Right to withdraw consent (Art. 7(3) GDPR): If processing is based on your consent, you may withdraw it at any time with future effect.

9. Changes to our Data Protection Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, our services, or how we process personal data.
When we make changes, we will update the “Effective Date” at the top of this page. If the changes are material, we may also notify you by prominently posting a notice on our website or, where appropriate, via email.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal data.
The current version of this Privacy Policy is always available at privacy policy

10. Contacting Our Data Protection Officer

If you have any questions regarding the processing of your personal data or wish to exercise your data protection rights, you may contact our Data Protection Officer directly:
Data Protection Officer
DragLab Technology GmbH
Email: info@drag-lab.de
You may also lodge a complaint with the relevant data protection supervisory authority:
Der Hessische Beauftragte für Datenschutz und Informationsfreiheit
Postal Address: Postfach 3163, 65021 Wiesbaden, Germany
If you have any questions regarding data protection, please contact: Data Protection Officer of Nanodrag Technology GmbH
You also have the right to contact the responsible supervisory authority at any time.